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Health care Strategy & innovation
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Integrating innovation into all that we do
At Blue Cross, innovation isn't a noun or a verb. It's a mindset! Innovation is a continuous state of reimagining what's possible. We embrace a human-centered mindset to keep our customers at the forefront, and inspire others to join the cause. We use the methods and strategies of design thinking to encourage new ideas and radical solutions that delight our customer!

Changing the way healthcare works
Design thinking is something you have to experience to understand and apply. That's why all our new associates learn the basics at orientation and can participate in a variety of classes and workshops to gain deeper expertise.

Our purpose
We actively pursue our mission to reimagine the future of health care together. How do we do this? We challenge the status quo. We utilize a human-centered approach to problem solving. We collaborate with a diverse community including associates, consumers, providers, customers, and partners throughout our process. ​​​​​​​​​​​​​​
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at blue cross, Innovation is a mindset

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What we do
Innovation is a continuous state of reimagining what's possible. At Blue Cross, we embrace a human-centered mindset keeping those we serve at the forefront and inspiring others to join the cause. We use the methods and strategies of design thinking to encourage new ideas and build solutions that delight our customers.
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Educate & Empower
We empower a diverse workforce to innovate and put humans at the center of everything they do.​​​​​​​
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Generate Ideas
We generate innovative ideas to improve health and wellness for people in our communities.​​​​​​​X
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Deliver Solutions
We create impactful solutions that add value to Blue Cross, our customers, and our partners.​​​​​​​
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Our process
 Our approach to innovation is grounded in the five modes of human-centered design process. At Blue Cross, we apply this design thinking approach to address important topics such as health care affordability, system inefficiencies and improvement of health outcomes.

past initiatives

The Opioid Toolkit

Our company has taken an innovative approach to help combat the opioid epidemic. Toolkits containing two inhalable doses of naloxone – the overdose-reversing drug better known by the brand name Narcan – as well as medical gloves, a surgical mask and instructions in the use of the inhaler were the result of rapid prototyping sessions held at our innovation center. These $130 toolkits have been distributed, free of charge, to Massachusetts companies in industries where the rate of opioid overdoses is the highest. In conjunction, Blue Cross will provide employee education, toolkit training sessions, and access to an online opioid resource center.

Challenge
Make a difference in the opioid epidemic.

Problem
In 2018, there were 1,995 confirmed deaths resulting from opioid overdoses. If treated with Narcan in a timely manner, 93% of those deaths could have been avoided.

Solution
In nine short months we built an opioid overdose toolkit including (2) doses of Narcan, a mask, a pair of gloves and simple instructions to arm bystanders with the tools they need to effectively treat an overdose before it is too late.

Results
In 2018, there were 1,995 confirmed deaths resulting from opioid overdoses. If treated with Narcan in a timely manner, 93% of those deaths could have been avoided.
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Stories that matter

Hear what our associates like best about working at Blue Cross Blue Shield of Massachusetts!
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        Stacy Jordan

             Clinical Care Manager, Medicare Advantage
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